Oct 10, 2019
Rick Wilson, CEO of Miva, and Richard Otey sit down with Rick Arnoldo, owner of WingStuff.com, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success.
Episode Highlights
3:20: Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers.
30:00: Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers.
44:48: The Antithesis of Good Business - How a dishonest shopping experience helped the owner of WingStuff.com appreciate his own business ethos on a deeper level.
WingStuff.com - https://wingstuff.com/
Dragonproof Ecommerce (Book) - https://www.amazon.com/Dragonproof-Ecommerce-Business-Products-Customers-ebook/dp/B07NKW3W52
Dragonproof Website - https://dragonproofbook.com/
Social
Dragonproof Facebook - https://www.facebook.com/dragonproof2019/
Dragonproof Instagram - https://www.instagram.com/dragonproofecommerce/
Dragonproof Twitter - https://twitter.com/Dragonproof2019
Rick Wilson Twitter- https://twitter.com/RickMiva
Richard “RichE” Otey Twitter - https://twitter.com/richardotey
WingStuff.com YouTube - https://www.youtube.com/user/wingstuffcom
WingStuff.com Twitter - https://twitter.com/wingstuff