Oct 18, 2021
Everything from product pricing to brand voice on Twitter relies on one key concept: situational awareness. Businesses must continually weigh every internal decision against a clear-eyed look at external conditions, even when those conditions are uncontrollable. In this episode, Rick Wilson explores the principles and...
Oct 4, 2021
Sensationalistic headlines about labor, GDP, or the Dow have far less to do with the success of independent business than most sellers think. In this episode, Rick Wilson describes how to sidestep an obsession with macro economics, and figure out the correct timescale to analyze progress.